Live and Prosper

Today so many new entreprenaurs are looking to the internet to try and tap into this vast market. There seems to be a consensus that to not be using this type of media can mean certain death for any small business.
While that can be true for some business owners, not for all. Those people that employ the “You.Inc” method, can take thier efforts offline and be successful simply by having a name or company name that is recognized and trusted.
In very simple terms, building a brand name requires time. A lot of time, and a lot of repetition. Think of the commercials we see over and over again. We may think to ourselves”I am tired of this commercial!”. I on the other hand think- pretty smart marketing.
I remember some time ago seeing this commercial where they show different scenes of people in public places, walking in crowds and all of them are holding up 2 fingers to symbolize the peace sign, or the number two?! I saw it over, and over again. But I had a hard time figuring out what the commercial was for?
These spots ran for around 30 days. They added a question to some of the spots-”are you in?” Finally, after enough exposure on television they announced what this symbol was for. It was the letter “V” for Verizon Wireless.
Here is what Verizon puts on it’s website -

“Verizon Wireless operates the nation’s most reliable and largest wireless voice and data network. Providing America’s largest Mobile to Mobile calling family of more than 80 million subscribers, the company works hard to offer customers with the highest level of satisfaction by offering quality products and services.

Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD).

Customers: More than 80 Million
Employees: 85,000
Annual Revenue: $49.3 Billion”

Verizon Wireless is a joint venture company. Keep in mind this company has only been around since 2000. The success of the company not only comes from providing quality products and services, but much of it’s early success could be attributed to the curiosity factor they created in thier marketing campaigns.
The above is an example of how to build a brand the right way. Now let me bring this down to address the small business owner and work from home people. We don’t have an advertising budget in the millions, most not even in the thousands. How can we build a brand name from scratch? Exactly the same way all household brands have built theirs.
It comes down to just two things;
1. Consitency
2. Abundance
Those are the two factors, in my opinion that will help to create a recognized name brand. Perhaps you are using your own name. The two principles still apply. Think of Donald Trump or Robert Kyosaki. Donald Trump of course is well known now. Think of his strategy when he started to envision his plan or dream. He puts his name on everything that
relates to his business. Real Estate, Hotel’s and Resorts just to name a few. Robert Kyosakis’ name is now widely known because of his partnership with Donald Trump and his related empowering seminars and workshop’s he attaches his name too.

When I first started marketing online, I changed the name of my business many times. I could not settle on just one. Using your name is a great way to build a brand. It is specific to only you and offers some wiggle room. If you have several products you can always attach your name to the product. You see this done all the time with Real Estate professionals and Lawyers.
The point is to remain consistent and massive action.

This is what “YOU.INC” is all about. You is your personal touch, and Inc. is your business or service and products. When building a brand from the ground up, promoting yourself as the expert is key. Internet marketing is full of information and products. How you can become a well known brand on the internet, is where the expertise or knowledge you have come in to play an integral part of your success.
Abundance is your marketing campaigns. How you choose to market online is as varied as the amount of websites out there. What is important to remember, learn three methods and master them. Then add from there. New exciting ways come around all the time. Think of Twitter as a great example. A California Mayor announced his intent to run for the office of Governor on Twitter.com. President Obama used this medium while campaigning for office.

Many Social Networking sites are popping up at a fast pace. Smart marketers are taking advantage of these marketing methods. Why not check some out and join today. Most are free, so it is an affordable tool to have.
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